BMW: i5 MY MODES
THE BRIEFCreate a fifteen second animation for the launch of the 2024 BMW i5, an all electric car with a larger-than-life presence that allows you to customize your driving experience with its My Modes technology.
This animation will play on all streaming services and all social platforms promoting an all-new, all-electric aesthetic and modern design.
It needs to be product accurate, as close to photorealistic as you can get…
And you only have 2 weeks to do it!
MY CONTRIBUTIONThis project started out as a test to share a concept with client. I made the test and client liked it so much, it was greenlit to make it a full spot. Start to finish, I owned everything. Rigging the car, building the environments, animation, compositing, the works.
The look development and R&D were the highlights for this job. A lot of time and late hours went into getting everything as accurate as possible. Expecially for the car paint itself and the interior.
CREATIVE PROCESSEverything starts with rough sketches based on a script or storyboard I receive from the creative teams. In this case it was a script, meaning - for the most part I had the creative freedom to pursue the look I was after. From there, I like to block out the scene in C4D with rough shapes as placeholders until I have permission to use the models (trees, buildings, etc). This helps with timing, builds the bones for the edit structure, and allows the audio team to overlay the Voice Over and music options. Next came the rigging of the car and lighting the scene. Everything after that is all look dev and refinement.
But because the timeline was so short, everything had to be done efficiently and built in parallel to hit all the various sized deliverables.
