SONOS: FAMILY OF DEVICES
THE BRIEF
Explore ways to end a spot on a hero device, while also hinting at the larger range of Sonos products, which together make up our ecosystem.
“Sonos - It’s a feeling” drives the narrative that when you’re immersed in sound, you get lost in the moment. So to carry that over into ab end card that wraps up the spot and highlights the family of devices was the goal.
MY CONTRIBUTION
From initial concept to final composite, this short animated end card was all dreamed up and executed by me. Models purchased from Turbosquid and the plants are Megascans assets.
3D designer, animator, and compositor.
CREATIVE PROCESS
With such a short time frame to complete this, efficiency was the key. Before I even sketched any ideas out, I broke down the brief and meeting notes ultimately creating a mind map to help my own production workflow. There were a lot of pre renders to get to conversation going, but by the end of it, Everyone was on the same page. I knew I wanted this to be ultra clean and modern looking so the Gobos were the way to go. I added some greenery so the scene wouldn’t look as cold and barren. The ripple effecting the devices and plants really sells it in my opinion.
Software used: Cinema 4D R25, Redshift, and After Effects
