HP - get real

Get Real is a campaign to get the consumer to use tangible real means of creativity, communication, etc, by ditching their screens and printing out something physical. For example, the 250 hours project was a source of free printable material for you and your family to print out during the holidays to encourage spending time together and not on your phones or devices.

This was fun to make because the look was not meant to be photo real, but more of a stylized flat image and tone, which is nice to play and experiment with. It also was an adventure to manipulate 3D with 2D elements. For example, animating a piece of paper folding into an origami crane was something that tested my technical skill.