TOSTITOS: SIGNATURE ANIMATION

Tostitos Signature Animation

The chip giant Frito Lay tasked the agency with a new animation to play after all of their content, both broadcast and online. Initially it started as a “Lets see what you can come up with,” the only rule was the two T-People had to start separate. After several versions went to client and then eventually into testing. A few months later it was decided to officially move forward with the above animations. Ultimately a 7 month process with many many rounds of testing, I am happy to say that this is the one piece of work that I see everywhere.